Brand Guidelines
The single source of truth for how IrisGo looks and feels — across product, web, marketing, and partner materials. This v2 keeps our original logo, color, and type, and adds the light-theme application and product design system the brand has grown into.
Logo
The IrisGo logo pairs the swirling iris logomark with a clean Inter wordmark — it stands for clarity, motion, and precision. The primary horizontal lockup is the default across most branded materials. Always use the approved color combinations below for legibility on each background.
Clear space
Keep clear space around the logo equal to the height of the wordmark’s “o”. Nothing — type, image edges, other logos — enters this zone.
Minimum size
Digital: 120px wide minimum for the full lockup. Below that, switch to the standalone logomark.
Logomark & App Icon
The logomark — a dynamic, swirling iris — can stand alone where the brand is already established: app icons, favicons, avatars, and internal UI. The default app icon is the dark-green mark on a lime rounded square.
⚠️ Product-team action: the logomark is not yet in the app UI (icon, dock, in-product header). Until it lands, do not capture “approved” product screenshots — they would bake in an off-brand state.
Logo Misuse
Use the logo exactly as provided. Any alteration — even a small one — erodes recognition and consistency.
Color
Vibrant lime against deep green gives IrisGo energy and focus; soft Sky and Light-Lime add calm and clarity. In product and web, white dominates and brand color appears as accent. The core palette is unchanged from v1.
Iris scale
Neutrals & ink
Semantic
Typography
IrisGo uses Inter for all brand and product communication — clear, modern, and excellent across screens and print. JetBrains Mono is the companion for code, data, and technical labels.
Art Direction
This is the biggest change from v1. Our product and web house style is white-dominant and light, with green and lime as accents and generous whitespace. Deep green is reserved for accent moments — banners, hero sections, merch — not as the default product background.
Product Components
The product design system, codified from the live web tokens. These are the real buttons, chips, badges, and cards used across IrisGo surfaces — reuse them, don’t reinvent.
Marketing Templates
Ready-to-use, brand-safe assets — download and post. Copy is limited to approved messaging; for new copy or sizes, regenerate from templates/build_templates.py.
⚠️ Product screenshots aren’t included yet — gated on the product UI shipping the logo/icon (see Logomark). Device-frame templates land once real screenshots are brand-compliant.
Co-Branding
How IrisGo locks up beside partners — OEMs, investors, and ecosystem partners — with balanced sizing, shared clear space, and a neutral divider. Only show partnerships that are already public.
Endorsement lockup
Use the “An AI Fund company” endorsement where credibility helps — decks, partner pages, footers. AI Fund (Andrew Ng) led our seed round.
Lockup rules
- Equal optical weight — size partner marks to balance IrisGo’s, not by pixel height.
- Separate with a thin neutral divider; never overlap or merge marks.
- Clear space around the pair equals the IrisGo wordmark height.
- Each mark keeps its own approved color; don’t recolor a partner’s.
Approved to show
- Acer — signed launch OEM. “Shipping on Acer AI PCs in 2026” is approved.
- AI Fund — “An AI Fund company” / “Backed by AI Fund (Andrew Ng).”
- Other OEM & ecosystem partners stay unnamed until the partnership is public.
Voice & Tone
IrisGo sounds clear, confident, and quietly capable — a sharp partner, not a hype machine.
Messaging hierarchy
Approved one-liners
Words we use & avoid
- “on-device” for what runs locally
- “in public beta” / “shipping on Acer” — accurate status
- “personalization layer”, “context-aware”
- plain verbs: see, act, remember, automate
- absolutes like “100% local” / “zero cloud” — we route hybrid
- hype: “revolutionary”, “best-in-class”, “game-changing”
- presenting planned features as already shipped
- internal code names — describe the function instead
By surface
Living source of truth — supersedes IrisGoKit v1.0 (May 2025). Core logo, color & type retained; light-theme application & product system added.
Maintained for brand.irixion.ai · noindex while in draft.